Digital Advertising Alliance Announces CCPA Tools for Ad Industry
Web and App-Based Tools Will Provide CCPA Opt-Out Mechanisms Giving Users Cross-Industry Control Over Sale of Personal Information
DAA Principles
New Study Shows Ad Revenue Benefit through Cookies – Reinforcing Previous 2014 DAA Research: We Can Have Both Personalization & Ubiquitous Privacy Protections
September 5, 2019
By Lou Mastria
YourAdChoices can help strike a balance between valuable relevance and ubiquitous privacy controls.
A newly updated academic study highlighted in AdExchanger this week reinforces a previous separate study commissioned by the Digital Advertising Alliance (D
DAA Participates in Privacy for America Coalition as Digital Advertising Community Proposes New Privacy Standard for Consumers
April 10, 2019
By Lou Mastria
Big Idea: A strong federal privacy law is needed to help make personal data less vulnerable to breach or misuse and to set forth clear, enforceable and nationwide consumer privacy protections for the first time.
This week, the Digital Advertising Alliance (DAA) helped launch Privacy for America (P4A), a new coalition with representatives from virtually every sector of advertising, and the entirety of business sectors represented among advertising users.
More Than 100 Reasons Why DAA Principles Enforcement Matters
April 5, 2019
By Lou Mastria
The Advertising Self-Regulatory Council undertakes its 100th enforcement action in support of DAA Principles adherence. That’s remarkable for many reasons.
This week marked a milestone in the Digital Advertising Alliance novel self-regulatory program for interest-based advertising (IBA).
Recent EU Enforcement Action on GDPR Highlights Value of U.S. Approach
March 11, 2019
By Lou Mastria
DAA’s self-regulatory regime raises industry standards collaboratively with “teeth” of regulatory backstop for non-compliance, avoids “fine first” mentality.
As the U.S.
It’s Not Wonderful to Imagine a World without Self-Regulation
February 25, 2019
By Lou Mastria
Let’s take an “It’s a Wonderful Life” test to see what-could-have-been scenarios.
There’s been some discussion over the last week about the effectiveness our current self-regulatory regime for digital interest-based advertising. There is always room for improvement, a goal toward which the digital advertising industry continually works collaboratively with policymakers (and which has resulted in policy updates every two years to keep pace with this rapidly-evolving medium).
DAA Offers California Office of Attorney General Insights on DAA’s YourAdChoices Program and How Consumers Can Have Robust Privacy While Still Enjoying Ad-Financed Content
February 14, 2019
By Lou Mastria
DAA offers three suggestions on ways to fashion implementation of CCPA in the state to protect digital advertising without compromising consumer privacy.
This week, the Digital Advertising Alliance had the opportunity to provide comments at a California public rulemaking workshop on privacy policy making – as the state’s Office of Attorney General promulgates regulation concerning the California Consumer Privacy Act (CaCPA or CCPA), which is set to take effect on January 1, 2020.
Entering 2019, DAA is Self-Regulation that is Responsible, Reasonable and Right for Today
January 23, 2019
By Lou Mastria
2018 marked many milestones in the Digital Advertising Alliance program as we begin a pivotal year ahead in digital advertising.
DAA Principles Accountability Update: DMA Releases Annual Ethics Report with Focus on Interest-based Advertising
December 18, 2018
By Lou Mastria
ANA division reports a significant number of consumer complaints focus on digital content outside the scope of the DAA Principles, such as content, malware and ad placement.
This summer, one of our two independent Accountability Partners, the Data & Marketing Association, was acquired by another founding association of the Digital Advertising Alliance (DAA), the Association of National Advertisers (ANA).
DAA, Interest-Based Advertising Cited in Federal Trade Commission Filing with National Telecommunications & Information Administration
November 16, 2018
By Lou Mastria
DAA survey research regarding consumer value of Internet content access -- and importance of data-driven advertising -- are acknowledged in agency comments.
A recent Federal Trade Commission (FTC) filing to the National Telecommunications & Information Administration (NTIA) cited both the Digital Advertising Alliance’s research and demonstrated reasonableness of interest-based advertising (the filing uses the term online behavioral advertising, or OBA) in its comments to the NTIA.
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FOUNDING ASSOCIATIONS
