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DIGITAL ADVERTISING ALLIANCE ANNOUNCES FIRST 100 COMPANIES PARTICIPATING IN SELF-REGULATORY PROGRAM FOR ONLINE BEHAVIORAL ADVERTISING

Top Names in Auto, Airline, Publishing, Finance, Tech and Other Industries Using Advertising Option Icon in Online Ads; DAA Reports Accelerating Rate of Adoption by Companies

WASHINGTON, D.C., JUNE 7, 2011 – The Digital Advertising Alliance (DAA), a self-regulatory body that develops industry best practices and effective solutions for consumer choice in online behavioral advertising (OBA), today confirmed the names of the first 100 companies currently participating in the Self-Regulatory Program for Online Behavioral Advertising. This program is a preference management system that gives consumers enhanced control over the collection and use of data relative to OBA delivered in either Web-based or mobile consumer environments.

DAA to Senate: For Consumer Choice, Build on What is Already Working

NEW YORK, NY - April 23, 2013 - Rather than seeking to impose untested and potentially harmful new restrictions on Internet advertising, lawmakers and technologists should throw their support behind the program that is already providing consumers with pinpoint choice and control over their own data, Digital Advertising Alliance (DAA) Managing Director Lou Mastria said today in testimony before the Senate Committee on Commerce Science and Transportation.

First Annual DAA Summit to Showcase Value of Successful Self-Regulation

Technologists, economists and policy leaders convene to discuss the Digital Advertising Alliance program and the future of ad-supported content

WASHINGTON (June 5, 2013) -- Technology and policy leaders from around the world today will gather to discuss the role of effective self-regulation in ensuring the future of advertising-supported Internet content. The first Digital Advertising Alliance (DAA) summit will address the continuing evolution of the DAA program and its role in enhancing transparency and consumer privacy choice online.

Poll: Internet Users Recognize the Importance of Online Advertising and the Value of Self-Regulation

New Zogby survey reveals that users demand ad-supported content, value tools that enhance transparency and choice

WASHINGTON – November 5, 2013 – The more Internet users learn about the protections and choices available to them, the more comfortable they become with online interest-based advertising, according to a new poll conducted by Zogby Analytics on behalf of the Digital Advertising Alliance (DAA).

More than half of all Americans polled (51.3 percent) said they’d be more likely to click on an online ad that included an icon – like the Advertising Option icon – that allowed them to opt out of ad-related information collection.

The Multi-Screen Majority - Preserving Consumer Advertising Relevancy and Control

July 9, 2014

By Lou Mastria

This post is another in a series of summaries from our recent Digital Advertising Alliance Summit 2014.

A panel keynote session at the 2014 DAA's Annual Summit, "The Multi-Screen Majority — Preserving Consumer Advertising Relevancy and Control," offered interesting perspective on how the proliferation of digital devices and their multiple and simultaneous use by consumers is changing the landscape for online advertising.

Online & Mobile Display to Keep Growing Strong – Largely Driven by Relevance

October 13, 2014

By Lou Mastria

With Forrester Research reporting online display growing by a compound annual rate of 13.7 percent through 2019, “fueled by advancements in programmatic, video and mobile media,” as reported by MediaPost last week, and with mobile expected to generate 42 percent of global ad spend growth through 2016, according to ZenithOptimedia, now is a superb time to be part of the interest-based advertising supply ch

Poll: Consumers Tell Us They Want Privacy Tools That Look and Feel the Same on Any Screen

October 23, 2014

By Lou Mastria

With Zogby Analytics’ newest consumer polling, we’ve tapped consumer opinions about their use of mobile, and their attitudes toward data collection and interest-based advertising – and we’re seeing not only gratifying results overall, including a preference for relevant advertising on mobile screens specifically.

Reminder: Enhanced Notice & Choice to Consumers is a ‘Shared Responsibility’

November 17, 2014

By Lou Mastria

Recently, our accountability partners at the Council of Better Business Bureau’s (CBBB) Advertising Self-Regulatory Council (ASRC), made public its compliance work with five Web sites to ensure enhanced “real-time” notice is given to consumers when data on their sites, within the scope of Digital Advertising Alliance Principles, is being collected and used by Web sites’ third-party partners

DAA’s New Mobile Choice Tools: A Journey, Not a Destination

March 31, 2015

By Lou Mastria

February 2015 was a milestone month for the Digital Advertising Alliance.  Last month, we announced public availability of two new tools for smartphone and tablet users in the U.S.:  (1) Consumer Choice Page for Mobile Web – a mobile-optimized version of our long-standing “desktop” Consumer Choice Page, and (2) AppChoices, our first

The Next Step on our Mobile Journey: Mobile Privacy Enforcement Comes September 1, 2015

May 7, 2015

By Lou Mastria

This week, the Digital Advertising Alliance took its next step in our efforts to extend effective, independent, ecosystem-wide self-regulation to the online marketing marketplace as it applies to mobile platforms.  We announced independent enforcement of our Mobile Guidance will begin September 1, 2015.

This is a big step.

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