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DAA Warns That Mozilla Decision Threatens Diverse, Free Internet Content

WASHINGTON – June 20, 2013 – Mozilla’s decision to summarily block the vast majority of third-party cookies for all of its users threatens to destabilize an advertising ecosystem that supports free content and services relied upon by hundreds of millions of Internet users worldwide, the Digital Advertising Alliance (DAA) warned today.

Beyond jeopardizing the amount and quality of content available to users, the plan also threatens to immediately diminish the user experience, by breaking services and tools upon which online businesses and users depend.

Leading Advertising and Marketing Industry Groups React to W3C Do-Not-Track Announcement

NEW YORK and WASHINGTON - July 16, 2013 - The 4A's, the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Digital Advertising Alliance (DAA), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB), and the Network Advertising Initiative (NAI) released the following statement today (July 16, 2013) on the W3C's recent announcement regarding Do Not Track negotiations:

Digital Advertising Alliance Unveils Program to Provide Consumer Privacy Controls in Mobile Environments

New guidance for apps, location, and personal directory data usage hailed as imperative to transparency in mobile world by nation’s largest media and marketing associations

WASHINGTON – July 24, 2013 – The Digital Advertising Alliance (DAA), the operator of the interactive media and marketing industry’s largest and most successful consumer preference program, today unveiled new guidance for assuring that its Self-Regulatory Principles currently enforced on the web are honored in mobile environments, providing consumer-friendly privacy controls in this fast-growing medium. 

Poll: Internet Users Recognize the Importance of Online Advertising and the Value of Self-Regulation

New Zogby survey reveals that users demand ad-supported content, value tools that enhance transparency and choice

WASHINGTON – November 5, 2013 – The more Internet users learn about the protections and choices available to them, the more comfortable they become with online interest-based advertising, according to a new poll conducted by Zogby Analytics on behalf of the Digital Advertising Alliance (DAA).

More than half of all Americans polled (51.3 percent) said they’d be more likely to click on an online ad that included an icon – like the Advertising Option icon – that allowed them to opt out of ad-related information collection.

Compliance and Enforcement: Keystones for Self-Regulation Effectiveness

July 22, 2014

By Lou Mastria

This blog post is another in our continuing series of coverage from #DAASummit2014, held June 26 in San Francisco.

One of the remarks made by the Federal Trade Commission’s Jessica Rich, as she spoke during a keynote address at the Digital Advertising Alliance Summit,  was her ticking off a list of hallmarks for successful self-regulation. Independent enforcement, backed by the power to refer to a government agency when necessary, is one such hallmark.

Location Privacy Debate Gets an Industry Education Airing

July 31, 2014

By Lou Mastria

The Digital Advertising Alliance gives precise location data heightened attention in its Application of Self-Regulatory Principles to the Mobile Environment (download third document), which we released last summer.

This past week I had the chance to participate in a Webinar offered by DAA Founding Association Interactive Advertising Bureau titled “Mobile Location Data and Privacy: What You Should Know.” 

Ad Week 2014

September 29, 2014

By Lou Mastria

It’s official!  Advertising Week 2014 is here (September 29-October 3) and the Digital Advertising Alliance is excited to participate in this annual celebration of advertising in all its forms and disciplines.  Advertising Week -- #AWXI on social media -- gathers the best and brightest in our field. More than 50 companies and organizations behind this year’s Advertising Week are also DAA partners or participants.

DAA’s New Mobile Choice Tools: A Journey, Not a Destination

March 31, 2015

By Lou Mastria

February 2015 was a milestone month for the Digital Advertising Alliance.  Last month, we announced public availability of two new tools for smartphone and tablet users in the U.S.:  (1) Consumer Choice Page for Mobile Web – a mobile-optimized version of our long-standing “desktop” Consumer Choice Page, and (2) AppChoices, our first

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