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Zogby Poll: Americans Say Free, Ad-Supported Online Services Worth $1200/Year, 85 Percent Prefer Ad-Supported Internet to Paid

Three-Quarters Say They Would Reduce Online and Mobile Activities a 'Great Deal' If They Had to Pay for Free Ad-Supported Content and Services

NEW YORK, NY - May 11, 2016 - Americans assigned a value of nearly $1,200 per year to the array of free, ad-supported services and content currently available to them on computers and mobile devices, according to a groundbreaking survey conducted by Zogby Analytics. More than 85 percent of respondents said they preferred an ad-supported Internet model instead of paying for online content, and three-quarters said they would reduce their online activities "a great deal" if they had to pay for those services and content.

The Consumer Education Principle | Relevance & Control on Desktop & Mobile

April 4, 2016

By Lou Mastria

This past month, the Digital Advertising Alliance undertook a fresh initiative to connect with online and mobile consumers about responsible data collection for advertising purposes, the benefits of relevance, and how they can control their interest-based advertising experiences.  With industry support, this consumer education push will run throughout 2016.

As part of this effort, DAA:

2016: A Good Outlook for Responsible Data Collection & Consumer Engagement

March 9, 2016

By Lou Mastria

Data is indeed dynamic.  Innovations in ad tech and changes in consumer behavior continue apace – based on all the reports we’re seeing.  All the while, one truth appears to remain:  brands and publishers continue to invest in interest-based, data-driven advertising and marketing as part of a toolset to engage consumers with relevance and convenience.

DIGITAL ADVERTISING ALLIANCE BEGINS ENFORCING NEXT PHASE OF SELF-REGULATORY PROGRAM FOR ONLINE BEHAVIORAL ADVERTISING

BBB and DMA Requesting Compliance Updates from Companies Engaging in Online Behavioral Advertising

WASHINGTON, D.C., MAY 23, 2011 – The Digital Advertising Alliance (DAA), a self-regulatory body that develops industry best practices and effective solutions for consumer choice in online behavioral advertising (OBA), today announced the next phase in the enforcement of the Self- Regulatory Program for Online Behavioral Advertising.

DIGITAL ADVERTISING ALLIANCE ANNOUNCES FIRST 100 COMPANIES PARTICIPATING IN SELF-REGULATORY PROGRAM FOR ONLINE BEHAVIORAL ADVERTISING

Top Names in Auto, Airline, Publishing, Finance, Tech and Other Industries Using Advertising Option Icon in Online Ads; DAA Reports Accelerating Rate of Adoption by Companies

WASHINGTON, D.C., JUNE 7, 2011 – The Digital Advertising Alliance (DAA), a self-regulatory body that develops industry best practices and effective solutions for consumer choice in online behavioral advertising (OBA), today confirmed the names of the first 100 companies currently participating in the Self-Regulatory Program for Online Behavioral Advertising. This program is a preference management system that gives consumers enhanced control over the collection and use of data relative to OBA delivered in either Web-based or mobile consumer environments.

DIGITAL ADVERTISING ALLIANCE (DAA) ANNOUNCES ‘YOUR ADCHOICES’ CONSUMER EDUCATION CAMPAIGN

Campaign Informs Consumers About Interest-Based Advertising And Encourages Them to Take Control of Their Online Privacy

WASHINGTON, D.C., January 20, 2012 – The Digital Advertising Alliance (DAA), a coalition of the nation’s leading media and marketing trade associations, today announced the launch of the ‘Your AdChoices’ public education campaign designed to inform consumers about interest- based advertising and how to take greater control of their online privacy.

WHITE HOUSE, DOC AND FTC COMMEND DAA’S SELF - REGULATORY PROGRAM TO PROTECT CONSUMER ONLINE PRIVACY

DAA Announces Plans to Expand Program Consumer Choice Mechanisms

WASHINGTON, D.C., February 23, 2012 – Today at a White House gathering with leaders of the business community, Director of the National Economic Council and Assistant to the President for Economic Policy, Gene Sperling, U.S. Secretary of Commerce, John Bryson, and Federal Trade Commission Chairman, Jon Leibowitz, commended the Digital Advertising Alliance (DAA) and its members for the significant progress over the past three years to implement a strong privacy protection program for consumers.

Digital Advertising Alliance Gives Guidance to Marketers for Microsoft IE10 ‘Do Not Track’ Default Setting

NEW YORK, NY - October 9, 2012 - The DAA issued the following statement at 8 a.m. EDT today regarding Do-Not-Track default settings – which speaks specifically to Microsoft’s imminent plans to release Internet Explorer Version 10 with a “Do-Not-Track” (DNT) default setting. 

DAA Statement on DNT Browser Settings

Poll: Americans Want Free Internet Content, Value Interest-Based Advertising

New poll commissioned by the Digital Advertising Alliance (DAA) shows that Americans understand and appreciate the importance of the ad-supported Internet

WASHINGTON, D.C. – April 18, 2013 – Americans place great value on the availability of free Internet content, and appreciate Internet advertising that is tailored to their specific interests, a new poll finds. The survey, commissioned by the Digital Advertising Alliance (DAA), measured attitudes regarding online advertising, with a specific focus on interest-based ads.

DAA to Senate: For Consumer Choice, Build on What is Already Working

NEW YORK, NY - April 23, 2013 - Rather than seeking to impose untested and potentially harmful new restrictions on Internet advertising, lawmakers and technologists should throw their support behind the program that is already providing consumers with pinpoint choice and control over their own data, Digital Advertising Alliance (DAA) Managing Director Lou Mastria said today in testimony before the Senate Committee on Commerce Science and Transportation.

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