By Lou Mastria
The Digital Advertising Alliance held its first-ever Summit for DAA participants on June 5 in Washington, DC – sponsored by TRUSTe.
This is our third in a series of “quick read” reports from the #DAASummit Twitter feed (follow us at @daausa), and this recap covers two well-received sessions and speakers – our keynote address provided by Federal Trade Commission Commissioner Maureen Ohlhausen, and a small publishers panel organized by the Interactive Advertising Bureau.
For a full text of Commissioner Ohlhausen’s address, readers may visit here:
https://www.ftc.gov/public-statements/2013/06/remarks-commissioner-maureen-k-ohlhausen
For a full summary of all Twitter participants who posted during the event (there were more than 200 posted), visit twitter.com/DAAUSA.
Selected presentations for the event will be posted on this blog shortly.
KEYNOTE: FTC COMMISSIONER OHLHAUSEN
FTC’s Ohlhausen: Privacy by Design, Simplified Notice & Choice, Greater Transparency – all good #privacy best practices | #DAASummit
Self-regs can offer consumers more privacy choices – and can be more nimble than government programs | Ohlhausen at #DAASummit
DAA has given consumers constructive choices & offered solid industry education, says FTC’s Commissioner Ohlhausen | #DAASummit
Meaningful enforcement and compliance are important parts of #DAA’s self-reg efforts, thanks to CBBB & DMA | Ohlhausen @ #DAASummit
Privacy is not solely consumer protection issue, but also a competitive one | regulation can lessen such innovation | Ohlhausen @ #DAASummit
FTC Commissioner Ohlhausen: “The freeflow of commercial information is indispensable” re: consumer personal info protection | #DAASummit
Q&A on Rockefeller’s #DNT Mandate Proposal – Ohlhausen says self-reg is evolving & don’t let “perfect be enemy of good” | #DAASummit
FTC Commish Ohlhausen during Q&A: “DAA has created a very good, strong program” so continue consumer & policymaker engagement | #DAASummit
FTC’s Ohlhausen: Setting a #DNT default – how much does that action reflect consumer preferences? Food for Thought | #DAASummit
Creepiness is not a harm nor part of FTC’s defined scope for regs, enforcement & compliance, says Commissioner Ohlhausen at #DAASummit
SESSION: SMALL PUBLISHERS SPEAK
At #DAASummit: @iab @mikezaneis – protecting a diverse ecosystem for the Internet also means the long-tail: small publishers, entrepreneurs
“Small” sites produce thousands, even millions, of unique visits – filling niches that larger publishers are not meeting | #DAASummit
PTZtv’s: our growing number of live camera sites & content is 100% ad-funded – cookie-blocking & DNT would shut us down | #DAASummit
ikeafans.com: third-party ad networks are our bread & butter – 90% of our ad sales | targeted ads matter | #DAASummit | @mikezaneis @iab
joyofbaking.com: 100% of site ad sales are thru 3rd-party ad networks | targeted ads matter | #DAASummit
Update at @iab – More than 950 small publishers sign open letter to ask Mozilla not to block 3rd-party cookies | #DAASummit @mikezaneis
Ad blockers steal from us! Tear down billboards or cut ads out from newsstands – you’d get arrested - this is no different! | #DAASummit
Part IV – our final Twitter summary – will follow.
