DigitalAdvertisingAlliance.org | Accountability and Enforcement

DAA Principles Accountability Update: DMA Releases Annual Ethics Report with Focus on Interest-based Advertising

December 18, 2018

By Lou Mastria

ANA division reports a significant number of consumer complaints focus on digital content outside the scope of the DAA Principles, such as content, malware and ad placement.

This summer, one of our two independent Accountability Partners, the Data & Marketing Association, was acquired by another founding association of the Digital Advertising Alliance (DAA), the Association of National Advertisers (ANA).

DAA Releases Implementation for New 'Political Ad' Transparency Icon

Maryland Becomes First State to Approve Ad Disclosures via DAA-Type Icon

NEW YORK, NY – September 18, 2018 – The Digital Advertising Alliance (DAA) today released the creative implementation guidelines for the “Political Ad” icon it announced in May as part of an advertising industry initiative to increase transparency and accountability around digital political ads.

Transparency in Digital Political Advertising | Rising to the Top

September 4, 2018

By Lou Mastria

After Labor Day, the 2018 general election season kicks into high gear. Likewise, momentum continues to build in digital and social channels regarding transparency markers for political ads.

Just last month, Google announced a weekly archive of U.S. political ads on its platform, reported here.

DAA Accountability Partners Click Play on Mobile Video Ad Transparency

August 28, 2018

By Lou Mastria

Last week, the CBBB, one of DAA's independent accountability partners, announced an instructive decision regarding digital video ads as well as touching on DAA obligations related to precise location data.

Demonstrating Digital Advertising Self-Regulation Success for State Attorneys General… in an Up Close and Personal Way

July 27, 2018

By Lou Mastria

DAA and its Accountability Partners brief key state law enforcers on the DAA Principles -- and a real-time walk-through of WebChoices.

Good self-regulation requires constant vigilance and sweat equity, something that the Digital Advertising Alliance’s two Accountability Partners – the Data & Marketing Association (DMA) and the Advertising Self Regulatory Council (A

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Accountability and Enforcement

By Lou Mastria

ANA division reports a significant number of consumer complaints focus on digital content outside the scope of the DAA Principles, such as content, malware and ad placement.

Maryland Becomes First State to Approve Ad Disclosures via DAA-Type Icon

By Lou Mastria

After Labor Day, the 2018 general election season kicks into high gear. Likewise, momentum continues to build in digital and social channels regarding transparency markers for political ads.

By Lou Mastria

Last week, the CBBB, one of DAA's independent accountability partners, announced an instructive decision regarding digital video ads as well as touching on DAA obligations related to precise location data.

By Lou Mastria

DAA and its Accountability Partners brief key state law enforcers on the DAA Principles -- and a real-time walk-through of WebChoices.

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