DigitalAdvertisingAlliance.org | Addressable Media Identifiers

‘AdChoices’ Makes it Easier to Tell Your Brand’s Privacy Story – Through the Power of One Icon

October 27, 2023

By Lou Mastria

Big idea: Legal mandates are no substitute for the trust-building marketers know how to do with consumers. As we approach 2024, the power of the “AdChoices” icon enables a richer story, setting a path toward trustworthy brand engagement.

Upcoming DAA Integrations to Foster Consumer Engagement and Build Trust, Spanning Consumer Choice, Political Ads, and all Addressable Media

May 3, 2023

By Lou Mastria

Big idea: As the second quarter of 2023 progresses, DAA self-regulatory initiatives are forging ahead to keep your company on the right side of the consumer. Make sure to keep pace and participate accordingly.

The DAA’s community’s strength has come from its foresight and its proactive actions to codify and live by responsible industry practices.

Digital Advertising Alliance Launches Initial Certification Process for Addressable Media Identifiers (AMIs)

AMI Providers Must Certify Compliance with AMI Policy Framework; TrustArc to Extend DAA Role to Serve as Initial Certification Partner; LiveRamp First Provider to Undergo Certification; Prebid Addressability Framework To Be Initial Software Service

New York, NY – May 3, 2022 – Today the Digital Advertising Alliance (DAA) announced the launch of its initial certification process for providers of Addressable Media Identifiers (AMIs).

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Addressable Media Identifiers

By Lou Mastria

Big idea: Legal mandates are no substitute for the trust-building marketers know how to do with consumers. As we approach 2024, the power of the “AdChoices” icon enables a richer story, setting a path toward trustworthy brand engagement.

By Lou Mastria

Big idea: As the second quarter of 2023 progresses, DAA self-regulatory initiatives are forging ahead to keep your company on the right side of the consumer. Make sure to keep pace and participate accordingly.

AMI Providers Must Certify Compliance with AMI Policy Framework; TrustArc to Extend DAA Role to Serve as Initial Certification Partner; LiveRamp First Provider to Undergo Certification; Prebid Addressability Framework To Be Initial Software Service

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